Asics x JD Sports
We were approached to create a bridge between the vision of a tech inspired running shoe and an audience that's more interested in their sneakers bling than their bang.
Our campaign was based on the juxtaposition of brand lead high impact colours mixed with a runners dynamic movement and turn of pace. This was then combined with attributes from the shoes benefits devlivered in strong typography, interweaved with the shoe.
Created @ Spark
Targetting the JD Sports youth market whilst projecting the technical functionality of the shoe was key to the heart of our approach. We used high impact colours mixed with dynamic movement to create an eyecatching composition, one that would attract our intended audience whilst not alienating the hardcore runners who shop elsewhere.
Photography: Rob Evans
We created a complete in-store solution which spanned the entirety of the customer experience. From grabbing the attention of passers-by to tent-cards and various POS
We initially created the campaign to span both in-store and above the line channels, in particular social. With short snappy headlines and provocative high-impact colours these were sure to peak the interest of our youthful audience.