Seven Bro7hers Brewery
Salford’s McAvoys are quite the family: four sisters, seven brothers and one brewery. When the boys approached us to create a brand that would stand out in an overflowing market, we were thrilled, as few beers had a brand story that was quite so resonant.
Created @ Spark
We started with a strategy. Using ‘clear with beer’ as a proposition, we built our branding around this single unifying idea: designing a striking logo using a handmade letterpress incorporating the number ‘7,’ specifying a clear but distinctive colour palette and developing a responsive, simply-navigated website to tie it all together.
Like every brewery, they can live or die by the packaging and labelling of their product. With the ale being an FMCG good we wanted to create a modular system which can grow and develop as the brand begins to develop. Our approach was to create a block system made from handcrafted elements that can be so elastic that it can grow both horizontally and vertially depending on it's intended application. This route enabled the packaging to stay true to the core principle of 'Clear with Beer', whilst not strangling it's creative growth.
We created an online presence that was filled with the Seven Bro7hers character. Our three objectives for the site were to project the brand, tell their story and showcase their products.
With the brand establishing themselves firmly in the brewing industry it was now time to expand into the bar industry. Our approach was to create a customer experience that was hinged on the core values of the brand, bringing the love and passion for beer to their customers.